SEO Quality or Quantity? 1 Long Article VS 10 Short Articles

Neha Verma
3 min readFeb 2, 2024

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In the vast digital expanse, securing a coveted spot on Google’s first page is the ultimate quest for bloggers and businesses alike. The statistics speak for themselves — the first page captures a staggering 95% of user attention in search results. Yet, achieving this pinnacle of visibility isn’t as simple as pressing a magic button; instead, it demands a strategic integration of SEO principles, persistence, dedication, and a dash of creativity. While Google’s algorithm is a dynamic and ever-evolving entity, there are key factors that can bring you closer to the pinnacle of online visibility.

Factors Determining Google Ranking

Understanding Google’s SEO system is akin to deciphering a complex code. The search giant adheres to a set of fixed rules and policies designed to deliver the best possible results to its users. This means your blog about fashion won’t miraculously appear in food searches just because your keywords are perfectly placed. The alignment of your content with the user’s intent is paramount.

Analyzing Your Current Ranking

Before embarking on the journey to improve your ranking, it’s essential to know exactly where you stand and how you got there. Successful strategies that brought you to this point can be continued, but implementing new and innovative approaches is equally crucial. This introspective analysis sets the foundation for a more strategic climb up the ladder of online visibility.

Implementing Knowledge to Amplify Growth

In the era of digital marketing dominance, a plethora of information is at your fingertips. By studying the successful strategies of established companies, businesses can draw inspiration and adapt strategies that guarantee instant growth. Companies like Milkyway Services actively engage in tracking market trends and studying the strategies of industry leaders to formulate plans for their clients’ growth.

Regular Posting

The Unsung Hero of Blogging The importance of regular posting is often underestimated. It’s not just about posting; it’s about posting consistently. For those aspiring to rank on Google, the recommendation is to avoid anything less than a 300-word article with strategic keyword placement. Longer articles offer more information and contribute positively to keyword optimization, while shorter ones enhance readability. Striking a balance between the two is crucial for a well-rounded content strategy.

Long Articles vs. Short Articles

The debate between long and short articles continues to intrigue content creators. Long articles, with their in-depth information and comprehensive coverage, are excellent for keyword optimization. On the flip side, short articles boast better readability and are more likely to engage users. Striking the right balance between the two ensures that your content caters to both search engine algorithms and human preferences.

The path to top-ranking status on Google involves mastering the intricacies of search engine optimization. Users need to delve into the nuances of the system, implementing strategies tailored to their specific products and services. Our recommendation is a diversified approach — a mix of long and short-form content. Including at least five long articles on your website that delve into the brand’s ethos, products, services, and other defining factors provides users with a holistic understanding. This not only aids in customer conversion but also signals to Google that your brand is focused on delivering customer satisfaction.

In essence, the journey to Google’s top search results is a multifaceted expedition that combines knowledge, strategy, and adaptability. By understanding the rules of the game and creatively engaging with them, bloggers and businesses can inch closer to the summit of online visibility, reaping the rewards of a well-crafted SEO strategy.

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Neha Verma
Neha Verma

Written by Neha Verma

A dreamer, with an utopian soul yearning to find it's muse in literature and art. Also, a Content Writer on the side, cause art doesn't buy cocktails and wine.

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